Smoothix Bumper Ads

Smoothix is a healthy, millet based shake that aims to beat hunger anywhere, anytime.

In order to bring this into public view and increase brand recall, we created a handful of contextual 6 second videos on YouTube that would appear as a non-skippable ad. 

What made these videos 'contextual'? We created a specific video for every high-traffic search on youtube i.e Work out, Bollywood, Travel, Trending videos and news.

The idea here was to create something consumable, fun and retainable within 6 seconds.